Ask any entrepreneur that’s just starting out what the most difficult aspect of their business is and they’ll likely point you to the challenge of reaching and retaining customers.  Yes, marketing a new business or product can be a time consuming, costly endeavor -- something many entrepreneurs don't have.

Small businesses and startups generally don’t have the luxury of outsourcing their marketing needs to professionals.  However, there are a handful of marketing practices available to entrepreneurs that don’t require them to burn through valuable resources to get this challenge under foot and get their business humming.

http://www.entrepreneur.com/article/241607